Daisy Vet Care
Anna Cockle, Veterinarian
Anna Cockle is veterinarian who specialises in at home pet Euthanasia to help give gets a peaceful passing at home, where they’re most comfortable.
She has 25 years’ experience in the veterinary world but decided it was time to go out on her own as she knew she could make a difference in this particular area of end of life care. She knew she could provide comfort and personal care to pets and their families, that simply could not be replicated in the increasingly busy regular veterinary practices.
Project Highlights
Empowered to manage everything herself
Anna started off with no email, no website and questions around online payments. She walked away with the tech taken care of, and has video tutorials so she feels confident in managing everything herself.
Reassured about privacy law compliance & handling user data
Together we set up Anna’s privacy policy, T&Cs and cookie-consent, empowering Anna in managing user data and ensuring her website visitors are protected.
Compliments and confidence when launching her brand
As Anna has launched her business, she has received lots of compliments about her brand and website and can show up confidently as a new business owner.
Website built to show up on Google
Her website was built with local SEO in mind so her website can show up when people are searching for her services. We also set up analytics so she can track how her website is growing.
Project Goals
Anna wanted to launch her brand in a way that connected with doting pet parents who valued a personal and caring service.
She needed a website that:
Set her apart from the typical clinical and cold feel of your usual veterinary practices.
Showcased her 25 experience in the industry and emphasised her personal service.
Was easy to update and use herself so that the tech side of her business did not have to feel overwhelming.
The “Before”
When we first connected, Anna was preparing to launch her business but she had no idea where to start with the branding and tech side of things. She has no professional email address, no online presence and a whole bunch of questions around how to launch her business. She knew she needed support in building a professional website, setting up her email and how to take payments through her website.
Branding
Anna’s initial idea for her brand was a navy and yellow colour scheme with a simple daisy icon logo. However through the branding process where I provided two branding concepts, she decided to go for something completely different than she expected.
Her initial idea of navy and yellow felt cold and clinical which she wanted to steer away from. Instead she fell in love with the much warmer branding and unique logo which was chosen for its premium yet personal feel.
Website
For Anna’s website, I focused on capturing the personal yet professional service she offers and communicating Anna’s expertise. I created a clear user journey with each page guiding the user towards the end goal of getting in touch.
As she is a local service business, I also focused on building the website with local SEO best practices in mind so she could easily be found when clients were searching for her services.
The Results
Empowered to manage everything herself
Anna started off with no email, no website and questions around online payments. She walked away with the tech taken care of, and has video tutorials so she feels confident in managing everything herself.
Reassured about privacy law compliance & handling user data
Together we set up Anna’s privacy policy, T&Cs and cookie-consent, empowering Anna in managing user data and ensuring her website visitors are protected.
Compliments and confidence when launching her brand
As Anna has launched her business, she has received lots of compliments about her brand and website and can show up confidently as a new business owner.
Website built to show up on Google
Her website was built with local SEO in mind so her website can show up when people are searching for her services. We also set up analytics so she can track how her website is growing.
Anna Cockle, Daisy Vet Care
“Choosing Freya to build my website for my new business was easy. Not only did I get a fabulous user friendly site, but branding ideas and support, a very systematic guide for many aspects of the process I hadn’t considered. Her organisation, clear timelines and user friendly support documents and videos are invaluable. I have had so many people give positive comments and lots of traffic through already. Face to face meetings were relaxed and I will undoubtedly be using her services for ongoing support and the evolution of my business. Thank you Freya!”
Have all the tech taken care of in your business and a website that makes you stand out from your competitors.
If you want to focus on what you do best, I’d love to take the tech off your plate and launch a website you love.
Check out my services page to see how we can work together.