10 Ways to Maximise Your Coaching Website to Generate More Leads
So you want to land more leads for your coaching business but not sure where to start?
One of the first steps to landing more leads is launching a website for your coaching business, and if you already have one, you’re half way there.
However I can guarantee that there are ways to make your website work even harder for you and land even more leads for your business.
This article will be walking you through 10 ways to maximise your website so you can land even more leads for your coaching business.
Why do you need a website for your coaching business?
Your website has the potential to be a lead-generation machine. It is the only place on the internet where you aren’t competing for attention and you have full control of the message and visuals.
A coaching website is also one of the fasted ways to build trust, showcase your offers and take users on a journey from unaware of who you are to ready to buy! Aka, it makes you look legit which is increasingly important in the coaching industry which is becoming more saturated and bad client experiences are becoming more prevalent.
Don’t already have a website for your coaching business? Check out my web design services to see how I can help you.
10 Ways To Get More Leads From Your Coaching Website
1. Add a lead magnet
One of the biggest mistakes I see coaches making is not having a way to capture leads, other than getting in touch with you. If someone is not ready to buy juts yet, they will end up clicking off your website and forgetting about you.
To avoid losing those all-important visitors and keep them in your world, you need a way to capture them and nurture them.
The best way to do this? Having a lead magnet or freebie on your website. A lead magnet is a free resource that you give in exchange for someone’s email address so you can add them to your email list and nurture them through email marketing.
Here are some creative ideas for a lead magnet in your coaching business.
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2. Strategically place testimonials
Testimonials are an essential and effective way of building trust with potential clients. They show that people have enjoyed working with you in the past, and that you can be trusted to deliver what you say you will.
However, there are ways to leverage testimonials in a way that will make them even more powerful - strategic placement.
What do I mean by that?
Placing your testimonials in thought-out places that reassure the user when they may have doubts.
For example, if you have a testimonial that says “this is amazing value for money” or “I made back my investment in 2 weeks” - these would be perfectly placed on a sales page, right AFTER your pricing!
Another example would be to include a testimonial right next to a call to action button, inviting them to get in touch with you, especially if it talks about how kind you are or easy to talk to.
3. Add CTA buttons
Speaking of call to action buttons - make sure you include them!
CTAs are the perfect way to invite users on your website to take the next step with you. You want to be inviting them to get in touch, to check out your services, to find out more, etc…
Buttons are a clear way of saying “click here” and “take the next step”, always encouraging users to continue exploring your world and eventually leading them to the sale.
If users aren’t sure what they need to do next, they will simply click off your website. So remember, always be adding CTAs and add them often.
4. Create a customer journey through your pages
The beauty of CTAs is the ability to direct users to where you want them to go next. So start asking the question, “what is the natural next step?”.
For example, if someone lands on your homepage and they don’t know who you are, the natural next step is to head to your about page to find out more about you. Therefore, make you have a short bio about you on your homepage with a button to read your about page.
Don’t leave it there though.
Once someone has read more about you, the natural next step is probably to find out more about what you do. Hence, on your about page, you want to include multiple CTAs to find out more about your services.
When someone is on your services page, make sure you have multiple CTAs inviting them to get in touch or buy now. And make sure NOT to distract them with CTAs pointing away from your services page.
So hopefully you can start to see how you can use CTAs to create a journey across your website pages.
From HOME - ABOUT - SERVICES - CONTACT.
It could even be
BLOG POST - ANOTHER BLOG POST - SERVICES - CONTACT.
Either way, the end goal should always align with the main goal or your website, whether that is to buy your course, get in touch or book a call to discuss working together.
Want some help visualising your customer journey? Check out my free website project planner which will help you plan out everything you need for your website design project.
5. Have a powerful blog
Blogging is a powerful tool to build trust with potential clients. It helps position you as an expert in your field, showcases your expertise but also helps your clients get their questions answered.
All of these trust-building qualities of a blog will help you to land more clients by reassuring them that you’re the right person to help them.
You can even use your blog throughout the customer journey, all the way from problem-awareness, through to sales and retention. Check out this blog post for 17 blog post ideas for coaches that can be used throughout the customer journey.
6. Showcase your expertise and qualifications
Building trust with the potential clients who land on your website is absolutely essential if you want to land more sales from your website. One of the quickest ways to do that is by showcasing your qualifications, certifications, any publications you’re featured in, etc… Things that give you credibility.
People are becoming increasingly sceptical about the coaching industry and it takes a little bit more to build people’s trust vs a few years ago. Therefore if you have any evidence that you can deliver what you say, you’ll be much more likely to convert visitors into clients.
If you don’t have any formal qualifications/certifications, consider other “evidence” you can use to help build trust. If you’re a business coach, that could include screenshots of results or client results for example. Or if you are a health coach, before and after photos that showcase your own journey.
Formal qualifications aren’t the only way to build trust, but trust building is essential nonetheless.
7. Stop using coaching jargon and “fluff”
When you live and breath a topic, it’s likely that you use language that the “general public” cannot relate to. If your sales pages are full of fluff, and jargon that the reader simply does not relate to, then you’re hurting your own chances of success.
Review your website and really focus on the words you use. Do you use words/phrases that aren’t used by your average person who isn’t emersed in the coaching world?
Some examples of this could include:
Embrace change - This is not an end result anyone wants.
Mastery - Does your average person care about this?
Next Level - This is so vague. What is the next level?? Actually describe it!
Authentic Self - So overused!
Make sure you’re using the language of your clients, not coaches and really relate to what they are experiencing. The feelings they are feeling. The goals they’re working towards. The results they actually want. (HINT: it’s not mastery or to embrace change!)
8. Add FAQs on your sales pages
People often lack patience and they immediatenly want to know the answers to their questions. That is why adding an FAQs section to your sales page can really help boost conversions.
The point of an FAQ section is to overcome any objections potential clients may have, answer questions without ever having to jump on a call, and reassure them that you’ve got it all figured out.
TOP TIP: Make note of any questions you get asked on a sales call. If one of your clients has a question, chances are others will too.
9. Update your sales pages so they have a better flow
I audit websites regularly as a paid service within my business and one of the biggest sales page mistakes I see is having a random order and little flow.
When it comes to sales pages, you want to take readers on a journey.
Start by relating to where they are now. What problems are they currently experiencing? Show that you know what they’re going through. Make them FEEL something.
Help them to envision what could happen if you worked together. What are the results they’re looking to achieve? Highlight the dreamy future that is possible for them.
THEN present your offer as the solution to those things. Include the transformation, AND the features/benefits.
Build trust by showcasing testimonials, a bio about you and who the offer is for/not for.
Finish by overcoming any objections/hesitations with FAQs and/or a guarantee
A final CTA inviting them to join. You should always end a page with a call to action so users know what to do next.
Hopefully you can see how this flow feels natural, rather than having a random order which doesn’t take users on a journey.
10. Add video to your website
One of the best secret weapons to increase the number of leads you generate from your website is to add video. Videos can improve a sales page conversion rate by up to 86%. That is almost double the leads for your business!
That is because videos are a quick way of communicating information, are much easier to digest and more engaging than written word. They also build trust quickly.
For example, a video of you explaining the offer and introducing yourself will help users to know what you look like, what you sound like, how it feels to speak face to face with you - all of which are very important for a good coaching relationship!
Other ways you could utilise videos include video testimonials, or a behind the scenes look at your product/programme, particularly if you have a course or membership.
Now go get more coaching leads!
Hopefully this article has given you some ideas on how you can improve your current website to land more leads from your current foundation. By adding a couple of elements or creating an easier flow between pages, you can have a significant impact on your results.
If you would like any support implementing these changes, you may be interested in working with me for a half or full design day where I can work through your to-do list and get these things set up quickly.
Or maybe you would prefer an audit of your site and to receive personalised advice on how you could improve your site for better results.
