Emily Socha Wellness
Confidence & Wellness Coach
Emily is a women’s empowerment and confidence coach who’s mission is to empower women to break free from the chains keeping them small and be unapologetically themselves.
She works with women through 1:1 coaching and group programmes to help them achieve financial abundance, find fulfilment and overcome the fears and doubts holding them back.
Project Highlights
Empowered to manage everything herself
Emily is confident in managing her website with an easy to use platform and personalised video tutorials she can refer back to, as well as SEO resources helping her to get found on Google.
A website which allows clients to sign up to 1:1 coaching on autopilot
A new addition to Emily’s website is a long form sales page and payment processor which allows clients to sign up to her high-ticket 1:1 coaching programme, without ever having to jump on a sales call.
A brand which truly reflects her mission and values
Emily’s old DIY website was overly feminine and bland but now her branding and website truly reflects her rich and welcoming brand values, and attracts those perfect-fit clients.
A freebie which captures targeted leads and creates brand recognition.
A core part of Emily’s website is to capture leads so she could nurture them via email, so we created an on-brand freebie which reflects her branding and provides amazing value to wow her clients.
Project Goals
Emily wanted to refresh her “bland” DIY website into a website which truly reflects her high-ticket value and brand personality.
She needed a website that:
Captures leads on auto-pilot so she can nurture them via email marketing into her high-ticket coaching.
Passively sells her 1:1 coaching programme and allows her to make sales without ever having to jump on a sales call.
A brand that communicates her value and brings together her copywriting and brand photography in a way that attracts dreams clients who are actually willing to do the inner work.
The “Before”
Before working together, Emily’s DIY website was “bland” and “basic” (her words, not mine!) and did not reflect her brand message or values. It was a simple white website which invited people to get in touch but did not reflect her most up-to-date offers.
Branding & PDF Design
Emily found it particularly difficult to articulate what look she wanted as a self-proclaimed dynamic and dichotomous person, so found the mood boarding process especially helpful. It allowed us to take unrelated images of interiors and furniture, to curate a colour palette, fonts and and aesthetic that felt aligned and really spoke to her dream clients.
Using this branding, we were also able to redesign her current PDF freebie to be more on-brand and build brand recognition across her online presence.
Website
For Emily’s website, I focused on creating a moody and rich feeling website but also felt welcoming and inclusive. I created a clear user journey with each page guiding the user towards the end goal of joining her 1:1 coaching programme.
As a high-ticket coach, she wanted her website to be subtly dynamic, create intrigue and encourage people to stay in her world as long as possible so she could nurture them into her 1:1 coaching. This involved strategically designed thank you pages, strategically positioned offers and an appealing lead magnet.
The Results
Empowered to manage everything herself
Emily is confident in managing her website with an easy to use platform and personalised video tutorials she can refer back to, as well as SEO resources helping her to get found on Google.
A website which allows clients to sign up to 1:1 coaching on autopilot
A new addition to Emily’s website is a long form sales page and payment processor which allows clients to sign up to her high-ticket 1:1 coaching programme, without ever having to jump on a sales call.
A brand which truly reflects her mission and values
Emily’s old DIY website was overly feminine and bland but now her branding and website truly reflects her rich and welcoming brand values, and attracts those perfect-fit clients.
A freebie which captures targeted leads and creates brand recognition.
A core part of Emily’s website is to capture leads so she could nurture them via email, so we created an on-brand freebie which reflects her branding and provides amazing value to wow her clients.
Emily Socha, Life Coach
“Working with Freya was an absolute joy. She was professional, communicative, and delivered exactly as she said she would. Everything was clearly laid out. I always knew what was happening at any given moment and what the next step was and she communicated very clearly and in a timely manner. Cannot wait to work with her on my next project!”
Want to attract those perfect-fit coaching clients who sign up to your high-ticket programme and actually put in the work?
If you want to help more people through your coaching, I’d love to design you a client-magnet website that you love.
Check out my web design services to see how we can work together.