31 Example FAQs to add to your sales page

When it comes to sales pages, even the smallest tweaks/additions can make all the difference when it comes to actual sales in your bank account. And one of the most important elements you should never overlook is adding an FAQ section (Frequently Asked Questions) to your sales page! While your product or service may be incredibly well-designed, potential customers often need clarity or reassurance before they make a purchase or commit to a service.

FAQs are a simple but powerful addition that WORKS because it gives you the opportunity to:

• Proactively overcome doubts that your reader may be having

• Empower potential buyers with all the information they need upfront

• Saves time for both you and the reader, because they don't have to reach out via email/call to get their questions answered

• Clears up confusion if there is anything holding them back from pulling the trigger straight away.

In this post, we’ll explore key FAQs that should be included on your business website or sales pages to ensure you’re answering your customers’ most pressing questions—and ultimately, converting more visitors into buyers.

What are the benefits of adding FAQs to your website?

Adding FAQs enhances the user experience by providing immediate answers to common questions, saving visitors time and reducing frustration. This clarity can help build trust with potential customers, as it shows you’re transparent and proactive in addressing concerns. Additionally, a well-crafted FAQ section can reduce the volume of customer support inquiries, freeing up your team to focus on more complex issues. It can also help optimize your website for search engines, as FAQs often include long-tail keywords that potential customers might be searching for. Overall, an effective FAQ section not only improves customer satisfaction but also boosts conversion rates and streamlines your customer service operations.

Where should you have FAQs on your website?

One of the most important places to includes FAQs is on your services and sales pages. These pages are the go-to place for visitors when they are ready to buy, so you want to make their purchasing decision as easy as possible on these pages. I typically recommend adding FAQs towards the bottom of sales page, as the people most interested in the nitty gritty details, will likely have gotten to the bottom of your sales page and read the more significant details already.

To avoid overwhelming readers, I recommend having FAQs hidden behind a toggle as extensive FAQ answers can lengthen a page significantly. Users can then easily find the questions they’re specifically interested in, rather than having to scroll lots to get to the answers they’re after.

MY BEST TOP TIP: Make note of questions you get asked in sales calls

You’re doing amazing by reading this blog post and trying to anticipate what questions your potential clients may ask. HOWEVER, even better than guessing - making note of the ACTUAL QUESTIONS you get asked.

Whenever you’re having sales conversations, in the dms, on call or via email, pay extra attention to what people want to know. If potential clients have questions, it’s likely a question another potential client may have.

31 FAQs you could include on your sales pages

Below are 31 example FAQs you could add to your sales pages. I’ve split them into three clear categories to help you think more broadly about how FAQs can be leveraged.

Importantly, have a think about how these FAQs can specifically be tailored to YOUR business and YOUR dream clients.

FAQs That Help to Overcome Objections

1. How long will it take to see results?

2. How do I know if we are a good fit?

3. How much does it cost?

4. How much time will I need to commit to XYZ?

5. What sectors/industries do you specialise in?

Logistical FAQs

1. What happens if I miss a session?

2. Can I cancel or reschedule my appointment?

3. What payment methods do you accept?

4. How far in advance should I book your services?

5. What should I prepare before my appointment/consultation/etc?

6. How do we communicate when working together? What platform / how often?

7. Do you offer ongoing support after the service is delivered?

FAQs That Reassure

1. Do you offer a guarantee or warranty?

2. What qualifications do you have?

3. hat is benefit of working with someone who has XYZ qualification?

4. What should I expect from my first call/meeting/session?

5. What is your return/refund policy?

6. What’s the best way to contact you?

7. Can I request updates/changes after the service is completed?

8. What are your working days/hours/timezone?

9. Do you work with clients in different time zones?

10. Do you offer bulk discounts or packages or recurring services?

11. What if I don’t have XYZ already (e.g. a website, a social media account, branding, etc…)

FAQs to get Potential Clients Over the Line

1. How do I get started?

2. Do you offer customised packages?

3. Do you offer free consultations/estimates?

4. Do you offer payment plans?

5. How soon can we start working together?

6. I can’t afford XYZ, do you have anything cheaper?

7. Do you offer last minute / rush services?

8. I have another question that isn’t answered here, how can I get in touch?

Need some help crafting and building your sales pages?

Adding FAQs is just one part of the bigger picture when it comes to sales pages. While extremely impactful and helpful for turning viewers into buyers, you may want to consider getting additional support to ensure your whole sales page is up to scratch.

I offer full and half design & tech days so I can help you bring your sales pages to life. I can build long-form sales pages for you and set up all the tech and automations that happen after someone decides to buy. Taking payments? Email confirmations? Next steps? Calendar invitations? All happening automatically? Consider it done.

Take a look at my design & tech day packages to see how I can support you.